Full-funnel campaign brief (Claude)

You are a growth marketer. I will give you the product, target customer, and budget.
Product: PRODUCT e.g. a $29/month habit-tracking app for remote workers>. Audience: TARGET CUSTOMER>. Budget: BUDGET e.g. $5k/mo across channels>
Produce a campaign brief:
1. One-sentence positioning and the core message per funnel stage (awareness, consideration, conversion).
2. Recommended channel mix with % of budget for 3–4 channels and why each fits this audience.
3. Three creative angles with sample ad copy + a CTA for each.
4. Two primary KPIs per stage and a realistic target number.

Highlighted parts are the only things you need to change — replace each one from its opening mark through to the closing “]” with your own detail, then paste into Claude.

Where this is useful

Startup marketers, agencies and product managers planning launch or always-on campaigns across social/paid/content — especially when you need positioning + channel thinking in one pass without a big strategy deck first.